With it increased processing power, the LG OLED55A26LA maximises the full potential of its OELD screen, giving you the best possible picture for the price.SELF-LIT OLED – the ultimate picture technologyRather than using a backlight, OLED TVs feature self-illuminating pixels. This SELF-LIT technology means that this LG 55 inch TV delivers 100% colour fidelity, infinite contrast with the deepest depth and stunning detail.Powerful processing, made better – Alpha 7 Gen 5Now in its fifth generation, LG’s powerful Alpha 7 processor continues to deliver optimum sound and vision. Using AI technology, the picture and sound are optimised to best suit the genre – be it movies, sport, gaming or regular TV. With Dynamic Tone Mapping, background enhancement and upscaling improvements, picture processing is more advanced than ever.Now with AI Picture/Sound Pro for professional sound and visionPreviously only available on higher models, AI Picture Pro and AI Sound Pro are now standard on the OLED55A26LA. AI Picture Pro uses deep-learning algorithms to recognise content, remove noise and optimise the picture. AI Sound Pro leans from more than 17 million audio data points, identifying voices, effects and frequencies. From here, it optimises the sound by genre, giving a more natural sound quality.Ultimate detail – Dolby Vision IQFor ultimate detail, in all environments, this LG OLED features Dolby Vision IQ. Dolby Vision IQ version uses data within the signal and light sensors inside the TV to adjust the picture quality for the best contrast. This improves the picture’s brightness, without ‘washing out’ the depth. You get a consistent picture quality, however light or dark your room is. Whether you’re watching a brightly lit sports event or moody movie, Dolby Vision IQ adjusts to suit.HDR made better, with HDR10 ProLG’s powerful processing also helps in getting the very best from HDR10 material. Whether watching movies or gaming with HDR10 games, HDR10 Pro intensifies the regular HDR experience. HDR10 Pro automatically adjusts the brightness, enhancing colour and detail for a more vivid picture.See the picture exactly as originally intended, with Filmmaker ModeIf you’re mad about movies, you’ll love Filmmaker Mode. Designed in collaboration with filmmakers and Hollywood studios, Filmmaker Mode lets you experience the cinematic vision, exactly as the director intended. Overriding the TV’s own motion and picture processing, Filmmaker Mode presents the correct aspect ratio, colour and frame rate – just as the filmmakers intended.Dolby Atmos compatible soundWith a Dolby Atmos processor built-in this LG 55” TV decodes Atmos sound tracks – giving you the potential for an even more immersive sound. With its built-in speaker system and punchy amp, the OLED55A26LA delivers a smooth, well-balanced sound.Welcome home, with LG webOS 22 – the best in smart TVWidely regarded as one of the best smart TV platforms, LG’s webOS system continues to set the standard. The latest webOS 22 offers improved personalisation and recommendations. You can create up to six personalised profiles, with individual viewing suggestions, sport alerts and app lists.Magic Remote for easy controlLG’s Magic Remote has always led the field for simple, gesture control. As well as this, the remote features direct keys for popular streaming services Netflix, Amazon Prime Video, Disney + and Rakuten TV. Google Assistant and Amazon Alexa also get dedicated buttons for simply voice recognition.The hub of your home entertainment – with voice controlFeaturing LG’s ThinQ AI technology, you can control a Home IoT ecosystem with natural voice recognition. With both Google Assistant and Amazon Alexa built-in, it makes it even easier to control your LG OLED TV and quickly access the entertainment you’re looking for.See the difference OLED makes, at the best ever value, with the LG OLED55A26LA.