”Samsung’s miniature hero proves you don’t need a bottomless bank account or a cavernous room to enjoy great picture quality.” ’What Hi-Fi?’ – 5 Star review.Crystal Processor 4KSimply relax and enjoy all the content you love, with a 4K upscaling TV that adapts to give you the best 4K Ultra HD picture. But it doesn’t stop there. With this Samsung 43 inch TV, the sound adjusts to perfectly suit what you’re watching. A TV drama or the tennis, you’ll really feel part of the action.HDR Powered by HDR10+Watch movies in striking picture detail, just as the directors intended. Samsung HDR TV technology uncovers all the finest details, even in the darkest and brightest scenes. Finally, discover what’s lurking in the shadows of a horror movie or witness the true beauty of a sun-lit scene.Smart TV powered by TizenWith the best-selling Samsung Smart TV* at your fingertips, it’s never been easier to enjoy TV. Set it up in no time with your smartphone. Then you’re only a few clicks away from all your must-see entertainment. Dive into a huge collection of 4K films, TV shows, and all your catch-up TV apps – including Netflix, Disney+, Apple TV, NOW TV and BT Sport apps** – all in one place at the touch of a button. Discover our easy-to-use and to-customise Smart Hub platform and spend less time searching, more time watching what you love, with tailored recommendations.*Samsung TV has been the No.1 TV Brand for 14 consecutive years by Omdia. Rankings in terms of shipments.** Subscriptions required. Some apps may not be available at launch. 3rd party content providers may remove apps from the Smart TV platform or stop updating them at any time.Adaptive SoundGet the perfect audio experience for whatever you’re watching with Adaptive Sound. From the latest boxset to the beautiful game, your Samsung TV adjusts the sound in every scene to what’s on screen, so you’ll hear every last detail.Boundless ScreenA near bezel-less TV designed to leave you with only the beautiful picture to enjoy. Plus, it’s easy to hide TV wires from sight and keep them tidy with the easy clean cable management solution, for a distraction-free viewing experience.Motion XceleratorExperience clear picture and smooth performance with Motion Xcelerator. Samsung’s clear motion rate algorithms predict and automatically compensate frames, so your picture adapts as fast as your game.Tap ViewWhatever you’re watching on your phone, it’s never been easier to cast it to the big screen with screen mirroring. Want to share a cool video with everyone? Just tap your phone on the TV to mirror the screen, so that everyone can see it in full glory. That’s all it takes.**Internet connection and compatible smartphone required.Samsung Q-Symphony LITELike a symphony orchestra, your Samsung TV can collaborate in synergy with your soundbar to deliver amazing surround sound. A simple system that has the ability to work in perfect harmony, by synchronising TV speakers and soundbar together to play sound simultaneously from both devices. Take your AV experience to a whole new level of immersion – all without any complicated set-up. Exclusive to Samsung.PurColourIn this new golden age of TV, why settle for anything less than crystal clear colour TV? Samsung’s PurColour improves the quality of any image, uncovers hidden details, and helps show your content’s true colours. See impressive colour, every time you watch.Contrast EnhancerEnjoy striking images with enhanced depth and colour contrast ratio.Get award-winning smart, with the Samsung UE43AU7100.Please note, this Smart TV features third party Apps. These Apps may be modified or withdrawn at any time. There may also be a delay in launching some of the featured Apps. Catch-up TV Apps may vary by region. The function and availability of apps is not covered by the manufacturer’s or Richer Sounds’ guarantee.Please note: This TV does not feature the Freeview Play catch-up service.